
Working Together to Create a Better Somerset
Inspiring and empowering communities and businesses
and fostering aspirations in our beautiful county.



Championing Brand Somerset
At the heart of Somerset there's an organisation whose mission is to inspire and empower communities, businesses and all who live in Somerset to share a passion for Somerset and encourage pride in all it has to offer.
We are dedicated to showcasing the very best of our county. Through 'Championing Brand Somerset,' we celebrate the unique businesses, stunning landscapes and vibrant communities that make Somerset a place like no other. Together, we’re building a brighter future, where Somerset’s rich heritage and innovation lead the way.
Welcome to Passion for Somerset, the not-for profit organisation behind Somerset Day, the Pride of Somerset Youth Awards, the Big Somerset Picnic and Barrel and Bloom amongst other things.
Passion for Somerset brings the people of Somerset together, supports its members, organises activities and initiatives for the greater good and works with individuals, communities and businesses throughout the county.
No other organisation does what we do - bringing together the historic county of Somerset and its three unitary authorities under one banner.
Passion for Somerset gathers 'all the people of Somerset' ('Sumorsǣte ealle' in the Anglo-Saxon Chronicle) and promotes the Somerset brand.
The Pride of Somerset Youth Awards
The Pride of Somerset Youth Awards turn the spotlight on the extraordinary achievements of young individuals in our community.
Find out more about the categories that you can nominate amazing people in.


I love Somerset above all other counties in England. In particular, it has the best National Park in the whole world – Exmoor – where I have spent the happiest days of my life.
Sir Ranulph Fiennes
Explorer

Our Brands
We invest in initiatives that amplify the beauty, heritage and community spirit of our county.
Whether it's promoting local businesses, organising memorable events or unveiling unique Somerset treasures, our endeavours reflect our commitment to supporting and showcasing the best of Somerset.
A Tribute to Our Rich Heritage
Somerset Day, May 11th, is celebrated annually over the second weekend in May and is a remarkable celebration of all that makes our county unique.
It's an annual event where we pay tribute to Somerset's vibrant culture, historical significance, and our wonderful communities. From traditional festivities to modern attractions, Somerset Day is an embodiment of our county's spirit. This special day serves as a reminder of our shared heritage and our collective passion for Somerset. Join us in these celebrations and experience the true essence of our beloved county.

Recognising extraordinary achievements
The Pride of Somerset Youth Awards turn the spotlight on the extraordinary achievements of young individuals in our community.
These awards are dedicated to recognising the inspirational efforts and accomplishments of our young people who are shaping a brighter future with their unwavering determination and selfless actions.


An invitation to join us and support our historic county
Become a member of Passion for Somerset and connect more deeply with our great county.
Join us in spreading the passion for Somerset. Whether you are an individual, a businesses or an organisation, no matter who you are or where you come from, if you share a passion for Somerset you are already a part of our community. Join us in celebrating all that makes Somerset special, from its stunning landscapes to its warm-hearted people and its successful businesses. Together, let's create a love and pride that will endure for generations to come.
Enjoy exclusive benefits, insider updates and unique opportunities that celebrate and support the local community, all while contributing to the ongoing celebration of Somerset's rich heritage and vibrant culture.


Meet Our Team and Patrons
At the heart of Passion for Somerset is a dedicated team of individuals and patrons who share a love for our county.
Our board members bring a wealth of experience, passion, and commitment to championing Somerset's heritage, while our patrons are influential figures who lend their support and advocacy to our cause. Together, we strive to promote and preserve the unique charm of Somerset, creating initiatives that uplift our local community and showcase the best of our county. Get to know more about the driving forces behind Passion for Somerset.
Embrace the spirit of Somerset
Experience the allure of Somerset and embrace its spirit.
From the rolling hills and picturesque countryside to the vibrant towns and historic landmarks, Somerset boasts a unique charm that captivates all who encounter it.
We embrace the spirit of Somerset, cherishing its traditions, culture and heritage while celebrating its modern-day innovations and progress. Our shared love for this remarkable county forms the foundation for everything we do.